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Dashboard

Analytics & Insights

The Analytics page tracks how each AI influencer's published content performs, profiles the audience engaging with it, and feeds what it learns back into content generation. Open Analytics in the sidebar; the page shows the influencer currently selected in the profile switcher. The platform tabs at the top filter the overview metrics, the engagement chart, the roster card, and the Content Performance table by platform.

Roster overview

If you run more than one influencer, a roster card appears above the per-influencer view. It aggregates posts, likes, comments, and average engagement rate across your whole roster for the last 30 days, and ranks each influencer by engagement so you can see at a glance who is carrying the roster.

Overview metrics

The KPI row summarizes the selected influencer's last 30 days:

  • Total Posts, content published in the period.
  • Total Likes, across all connected platforms.
  • Comments, replies and responses on your posts.
  • Avg Engagement Rate, likes + comments divided by reach.

The likes and engagement-rate metrics show how engagement changed versus the prior 30-day period where comparison data exists.

Below the KPIs, the Engagement Over Time chart plots the daily engagement rate for the last 30 days.

Audience Profile

The AI builds a profile of who actually engages with each influencer, derived from comments, likes, and engagement patterns:

  • AI Insight summary, a narrative description of the engaged audience.
  • Demographics, estimated age range, engagement style, and identified interests.
  • Weighted preferences, what the audience responds to, split into Topics, Content types, Visuals, and posting Timing, each with an affinity score.

The profile needs data to work with: publish at least 5 posts before the first version is generated. A confidence score shows how much signal is behind it.

AI Insights & Patterns

Alongside the audience profile, the pattern analysis card breaks the latest performance analysis into four tabs:

  • Working, positive patterns (timing, visual style, caption style, topics) with a confidence bar and a suggested action where one is warranted.
  • Not Working, anti-patterns, each with the reason it hurts engagement and a suggested fix.
  • Audience, engagement triggers, fatigue signs, and timezone context.
  • Actions, prioritized recommendations (current state, suggested change, expected impact).

Content Performance

The Content Performance table lists your top-performing published posts with per-post metrics: thumbnail and caption, publish date, platform, reach, likes, comments, and engagement rate. You can:

  • Search posts by caption text.
  • Filter by platform.
  • Sort by publish date, reach, likes, comments, or engagement rate.
  • Open the original post on the platform, or jump to its analysis, from the row menu.
  • Export CSV, download the currently filtered rows (caption, publish time, platforms, reach, likes, comments, shares, engagement rate) for external reporting.

Learning Dashboard

At the bottom of the page, the Learning Dashboard shows how analytics feed back into generation. Headline stats cover the AI's confidence score, posts analyzed, active experiments (A/B tests), and the exploration rate, the share of content used to test new ideas instead of exploiting known winners. Detail tabs include:

  • Overview, a synthesized strategy summary plus the latest patterns and an audience snapshot.
  • Feature Weights, what the AI has learned about specific content features; values above 1.0 mean a positive impact on engagement.
  • Experiments, running and past A/B tests.
  • History, a log of AI adjustments, weight updates, and completed experiments.

Analysis runs automatically as data accumulates, and you can trigger a fresh pass any time with Analyze Now. Future generation is steered toward what performs, so the dashboard is the place to review what the system is currently favoring.

History limits

The dashboard focuses on the last 30 days. How much analytics history your account retains depends on your plan: 7 days (Free), 90 days (Pro), 365 days (Agency).

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